Reference · Glossary
Synthetic media
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Content **created or heavily modified by AI** — images, video, audio, text — especially when it could be mistaken for human-made or real-world capture.
When to use
Labeling AI-generated ads, voiceovers, social posts, or news-adjacent clips where trust and consent matter.
When not to
Don't call every AI assist "synthetic" — a grammar-fixed email or background-removed product photo may not need the same disclosure as a fake testimonial video.
Example
A marketing team generates "UGC-style" review videos with AI actors instead of real customers — that's synthetic media with deception risk.