Everyday worldTry it → read → next · ~9 min

Tutorials · Chapter A (1/4) · ~9 min

Deepfakes & synthetic media

Try it → see it → read → next

AI can generate **real-looking faces, voices, and video** — disclosure and consent aren't optional in many contexts.

Try yourself

Playground

Synthetic media check

If media could mislead about who said or did something — disclosure and consent matter.

AI voice clone of a real CEO in an earnings call clip

Recap

What you just did

You flagged when disclosure or consent is required vs routine edits.

Teach

How it works

| Signal | Why it matters | |--------|----------------| | Real person likeness | Consent + label laws in many regions | | News/event claims | Verify source; deepfakes target trust | | Marketing "UGC" | Fake testimonials are deceptive |

Read

Try it

Before sharing AI video/audio of a real person: Who consented? How will viewers know it's synthetic?