Set a quality and verification bar

For develop an original campaign key visual from a rights-cleared creative brief, define quality across accuracy, completeness, usefulness, safety, and reproducibility. Weight dimensions according to harm. A cosmetic miss can be revised; an unsupported claim, broken calculation, privacy leak, or rights violation blocks release.

Translate each dimension into observable checks. Accuracy means a claim, value, behavior, or frame agrees with an authoritative source. Completeness means every required field or stage appears. Usefulness means a design team choosing a concept, not a machine choosing taste can take the intended action. Safety includes the boundary that you must use only owned or licensed references; secure model releases for identifiable people; do not upload confidential client boards or unreleased brand assets. Reproducibility means the prompt, input version, settings, and review evidence are saved.

Use checks from cheapest to strongest:

1. Contract check: required sections, schema, length, and prohibited content.
2. Source check: trace claims and values to supplied evidence.
3. Edge check: run normal, boundary, missing, and adversarial cases.
4. Independent check: calculate, test, rehearse, listen, inspect, or open the original.
5. Human gate: a responsible reviewer approves consequential use.

In this chapter, the concrete verification is to compare against the brief, inspect hands/faces/text, check brand fit and accessibility, run a reverse-image similarity check when appropriate, and confirm asset licenses. The expected candidate is Three distinct, art-directable concepts described by composition, focal point, palette, texture, and intended audience response. Record actual evidence, not a checkbox copied from the prompt.

Score each criterion 0 (fails), 1 (partly), or 2 (passes). Any zero for factual correctness, permission, privacy, or required disclosure is an automatic stop. A total score is useful for comparing iterations, but it must never average away a blocking defect.

Create three concept directions for a neighborhood night-market poster. Goal: communicate handmade food and evening community. Medium: bold paper-cut collage; palette: indigo, coral, cream; leave top third clear for approved copy. No logos, readable generated text, named living-artist imitation, copyrighted characters, or identifiable people.

After generation, sample beyond the happy path. Failures such as style-name imitation; generic mood words; accidental trademarks; generated gibberish text; endless variation without selection criteria; hidden reference rights often survive a superficial review because the output has the right shape. Use a counterexample designed to expose the riskiest assumption.

Store the rubric result, reviewer, date, input version, failed cases, and unresolved limitations. If the artifact changes, rerun affected checks. AI can expand options, but art direction decides what deserves refinement. Keep typography and factual copy under deterministic human control, and document provenance. Quality assurance is part of the work, not an apology added at the end.