Reference · How-to · ~8 min
How to write a marketing brief without hallucinated claims
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Feed approved facts; forbid testimonials and stats not in the pack.
Feed approved facts; forbid testimonials and stats not in the pack.
#Steps
1. Build an **approved fact pack** (features, pricing, quotes you own).
2. State channel, audience, and CTA.
3. Ask for draft copy that may only use the fact pack.
4. Require a trailing list of claims → source line mapping.
5. Legal/brand review before publish.
#Copy-paste prompt
Fact pack (only allowed claims):
- …
Audience: … Channel: … CTA: …
Write [asset]. Do not invent customers, awards, or metrics.
After the draft, list each claim with its fact-pack line.