Chapter BImage generation basicsPage 8 of 8

Image generation basics

Mastery: build a prompt library

Mastery means turning one successful experiment into a reusable, reviewable system without pretending it will work unchanged everywhere.

~15 minMastery and practice

Before you start

Why this matters

Build templates, not sacred prompts

A prompt library should accelerate good decisions. It should not become a museum of copied incantations. Store a template when you understand which variables it controls, what use it serves, and how its outputs were evaluated.

A practical image template has distinct fields:

Purpose and format: [asset use], [aspect ratio], [where copy or cropping occurs]
Subject and action: [count], [defining attributes], [setting], [visible action and relationships]
Composition: [shot size], [viewpoint], [subject placement], [focal hierarchy], [depth and negative space]
Style system: [medium], [shape or line], [palette], [lighting], [texture], [mood]
Hard requirements: [details that must be visible and correct]
Must-not: [observable content, brand, layout, safety, and quality failures]
Review: [who checks it], [criteria], [disclosure and provenance needs]

The review field is part of the template because generation is not the end of the workflow.

1Learn the idea

Read

Library entry 1: editorial hero

Use this when an article or landing page needs room for copy:

Wide [ratio] editorial [illustration/photo] about [topic]. Show [primary subject] [action] in [setting]. Place the subject on the [right/left] third in a [shot size] from [viewpoint]. Reserve the opposite [percentage] as a simple, low-contrast area for [headline/interface]. Primary focal point: [detail]. Use [medium], [palette], [lighting], [texture], and [mood]. Keep [required details] fully visible. No generated text, logos, watermarks, [specific unsafe or distracting elements], or high-contrast objects in the copy zone.

Do not use it unchanged. A mobile hero needs different safe areas from a desktop banner. Test intended crops.

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Library entry 2: consistent concept set

Use this for a family of course, report, or campaign illustrations:

Scene [number]: [subject and action]. Apply the approved style anchor unchanged: [medium], [shape language], [line treatment], [palette roles], [lighting logic], [texture], [detail level]. Compose as [scene-specific framing] while preserving [series margins and density]. Recurring [character/object] must retain [silhouette, colors, clothing, identifiers]. Vary [allowed properties]. Do not introduce [forbidden styles, palette drift, logos, text, or unapproved character changes].

Attach authorized reference sheets where appropriate. Compare the whole set on a contact sheet, not only each image alone.

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Library entry 3: product concept

Use this for exploration, not factual representation of an existing product:

Original concept for a [product category] designed for [user and context]. Distinctive [shape], [materials], [controls], and [color strategy], shown as a [studio/environmental] concept visualization. [Camera and composition]. [Lighting and background]. Emphasize [functional feature]. No existing logos, trademarked shapes, recognizable product designs, labels, or unsupported performance claims. Leave packaging and exact interface typography blank for later design.

If manufacturing accuracy matters, move to CAD, 3D, engineering drawings, and validated prototypes. A plausible image is not evidence that a product can work.

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Library entry 4: instructional scene

Use this only with subject-matter review:

Clear [illustration/photo-like rendering] of [person/people] performing [procedure] at [specific stage]. Show [required tools, protective equipment, posture, and environment] fully and unobstructed. Use [viewpoint] so the viewer can inspect [critical action]. Background simple and secondary. No omitted safety equipment, impossible tool geometry, exposed hazards, ambiguous hand placement, generated labels, or extra procedural steps. Reviewer: [qualified role]. Intended use: [overview, not a substitute for formal instruction].

For high-stakes medical, industrial, or emergency guidance, verified photography or purpose-built diagrams may be safer.

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Add metadata to every entry

Store more than prompt text:

  • Entry name, owner, intended uses, and prohibited uses.
  • Tool and model tested, with date.
  • Required inputs and reference rights.
  • Example outputs, including failures.
  • Hard gates and scoring rubric.
  • Known weaknesses, such as counting or typography.
  • Editing steps after generation.
  • Disclosure, provenance, and approval requirements.
  • Revision history.

This metadata prevents a successful low-risk social illustration from being reused for a medical advertisement without review. It also reveals when a provider update requires retesting.

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Final mastery scenario

A small museum needs four assets for an exhibit about local transportation:

  1. A wide website hero with copy space.
  2. Three matching illustrations of walking, cycling, and buses.
  3. A realistic-looking historical street reconstruction.
  4. A safety graphic showing correct bicycle helmet fit.

Design the workflow before writing prompts.

For the hero, define subject, copy zone, and responsive crops. For the matching set, create a style anchor and decide what varies. For the historical reconstruction, distinguish documented facts from imaginative additions and disclose reconstruction. Use authorized archival references and have a historian review it. For the helmet graphic, involve a qualified safety reviewer and consider a verified diagram instead of generation.

The same tool should not automatically produce every asset. Risk, precision, rights, and audience determine the method.

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Self-check

Answer without looking back:

  1. What three layers form a minimum useful image brief?
  2. How do shot size and viewpoint affect meaning?
  3. Why should a must-not be observable and paired with a positive target?
  4. What do you hold constant during a controlled iteration?
  5. Which properties belong in a style anchor?
  6. What permissions should you verify before using a reference?
  7. When can synthetic media become a deepfake?
  8. Why are exact text, geometry, and safety instructions poor places to trust visual plausibility?
  9. What metadata makes a prompt reusable?
  10. What conditions should stop an iteration loop?

A strong answer connects prompt construction to evaluation and accountability. It does not claim that more adjectives guarantee control.

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